Legitimate use of Reefer Mail includes the sending of newsletters, brochures, promotions, invitations, press releases, product launches and other email campaigns that keep registered customers or members informed.

Reefer Mail does not condone spam which is defined as unsolicited bulk email. In other words, if the recipient has not verifiably granted deliberate permission to receive the email, it can be classified as spam.

Policing Spam:

Reefer Mail monitors all large imported lists and all emails going to large lists. If a client is found to be using Reefer Mail to send spam, we reserve the right to immediately suspend that client’s account.
If you are uploading lists to Reefer Mail, you must explicitly certify that your lists consist of 100% certifiable opt-in email addresses. Reefer Mail reserves the right to request such proof, and the client’s inability to supply it may result in the suspension of their account.

An unsubscribe link is annexed by Reefer Mail to the footer of every outgoing email. Any efforts to disable, this will result in an immediate suspension of the client’s account.

Reefer Mail also monitors the subject matter of large lists. Any large lists found to be using false or misleading subject lines or attempting to distribute illegal information will be immediately suspended. We invite the greater Internet community to provide us with feedback about our client’s use of Reefer Mail. 
If you believe someone has been sending spam using Reefer Mail, please send full details to [email protected]

How to avoid sending spam:

As a client of Reefer Mail, you have a powerful tool in your hand that will allow you to improve communication with your client audience. Please use it responsibly and don’t add to the enormous amount of unsolicited mail already moving around the internet.

Some suggestions on how you can do this:

As a client of Reefer Mail, you have a powerful tool in your hand that will allow you to improve communication with your client audience. Please use it responsibly and don’t add to the enormous amount of unsolicited mail already moving around the internet.

  • Don´t use purchased lists.
  • Don´t send your emails to discussion groups.
  • Make sure your subject line and email content doesn’t contain false or misleading information.
  • Make sure that your list is 100% opt in.

What is Spam?

Spam is unsolicited e-mail, often called junk mail. By sending e-mail to only to those who have requested it, you are following accepted guidelines.

The Spam Test

Are you importing a purchased list of ANY kind?
Are you sending to non-specific addresses such as: [email protected], [email protected], [email protected], [email protected], or other general addresses.
Are you sending to distribution lists or mailing lists that send indirectly to many e-mail addresses?
Are you mailing to anyone who has not explicitly agreed to join your mailing list?
Have you falsified your originating address or transmission path information?
Have you used a third party e-mail address or domain name without their permission?
Does your e-mail’s subject line contain false or misleading information?

If you have answered YES to ANY of the above questions you will likely be labelled a SPAMMER. For more information visit The Coalition Against Unsolicited E-mail and FTC’s CAN-SPAM Law