The cannabis industry continues to grow as more states legalize the medical and recreational use of the drug. With numerous states likely to legalize in the upcoming November election, further industry growth is inevitable.
With increased demand within the market comes increased supply, and the marketplace is become more and more competitive by the day. If you’re looking to get a foot up on the competition, here are five reasons why you should hire a dedicated cannabis marketing agency in 2016.
Dedicated to the industry
Working with a marketing agency that is dedicated to the marijuana industry provides obvious benefits. The agency you work with knows the industry inside out, and more specifically knows how to speak to your customers.
A cannabis-focussed marketing agency knows exactly what is happening in the industry, in terms of events and new products, and knows how to take your brand to the next level.
Like your business, cannabis marketing agencies also operate within the marijuana industry, and they care about the overall image and well-being of the industry as a whole. It is therefore likely that your marketing partner will paint your business in the best possible light.
Experts in marijuana marketing laws and regulations
The cannabis industry may be intimidating as a result of its semi-legit nature throughout different parts of the country, but you can be sure that cannabis-dedicated marijuana agencies are fluent in the latest laws and regulations of advertising, marketing and packaging.
It is essential that you work with a marketing agency that remains fully informed of the ever-changing laws and regulations, particularly when it comes to edible product packaging.
Streamline your marketing operations
Instead of hiring in-house marketing staff that you have to oversee and manage, you can employ a marketing agency to deal with one single member of your team. This helps to minimize wasted time, allowing you to perform your marketing activities in a swift and streamlined manner.
By working with a dedicated marketing agency, you can enjoy much faster turnaround times than you would experience with an in-house staff member.
Industry connections
You’ve heard it before: “It’s not what you know, it’s who you know.” This rings just as true in the cannabis industry.
A marketing agency dedicated to the marijuana market may have links to journalists who may wish to cover your cannabis brand. Getting your name out to the right people can make or break a brand, so this resource is invaluable in the growth of a cannabusiness.
Access to a full suite of talent and resources
By working with a dedicated cannabis marketing agency, you have access to a massive wealth of skills and experience, including email marketing, market research, strategy, outreach, design, SEO, social media, content marketing and more. Instead of shopping around for different services and managing numerous contacts, you can enjoy the convenience of a one-stop shop that will take care of all your marketing needs.
Green Scene Marketing is a full-service marketing agency dedicated to the cannabis space. For more information about Green Scene Marketing and its services, visit www.greenscenemarketing.com.
