An email newsletter can benefit any business online. Of course, it takes time to learn the basics and to create successful campaigns. But, when you do, the benefits will be immediately clear. Below are seven benefits that you might encounter with your next email campaigns.
1. A Captive Audience Will Listen
Nobody likes it when an old friend or distant relative appears from nowhere, only to ask you for a favor – I doubt this is something you appreciate, either. The same can be said in business and with running websites.
All too often you will see small businesses make social media pitches after doing nothing for weeks on end. They mindlessly decide that it’s time to explain why Facebook users should consider, for example, their tax advisory services.
The point of that extreme example above is that email newsletters will enable you to maintain regular contact with the people who are most interested in your brand. Provide them with regular content of value and then you can gradually integrate email newsletters that are for your benefit.
2. Know Your Success Rate
Nowadays, email marketing programs can do so much for you. Not only are they capable of automating much of the process, but also they can be used for gathering data on the people from your email list.
You will get to see who is opening your email newsletter, and then who is advancing to your website. Having such data readily available will let you see your effectiveness in the cold light of the day. There is no sense in speculating aimlessly about your success rate when you can know exactly.
3. Stretch Your Marketing Budget
Google AdWords can drain a marketing budget quicker than you can whistle. The complex nature of this advertising tool means that amateurs should stay away. Only seasoned users of AdWords can achieve the lowest keyword prices and yield the best results. Email marketing is much cheaper by comparison.
As long as you have taken the time to build an email list, you will be able to achieve effective results through your email campaign. You won’t have to invest hundreds or even thousands of dollars – just a couple of hours of your time. However, don’t expect a sudden rush of sales if you are only sending to 20 people.
4. Communicate Effectively
Provided you take the time to learn about the various principles associated with developing an email list, this approach can work for you. Email marketing software is something you can actually use without encountering major difficulties. Unfortunately, the same can’t be said for mastering Photoshop.
Email marketing software typically comes with clear instructions. In under a couple of hours, you could have a new campaign ready to rock. This will give you the power to respond rapidly to new opportunities and changes in the market.
While competitors will be waiting days for banner ads to be created for expensive Google AdWords campaigns, you can already be generating sales having created a new email marketing campaign.
5. Develop Customer Relationships with Personal Touches
Another benefit of email marketing software is that you can add personal touches. The simplest of these is to address the recipient by name at the start of the email. To be a little more creative, you might also be able to integrate their name in other portions. A little extra time will be required, but feeling like the email was personally addressed to them will be appreciated.
6. Improved Results with Targeted Messages
Building on the personalization concept, it is possible to segment your audience and send emails to those who will be most interested. Look back at sales data to see what your customers paid for. You can then notify specific customers with fresh news that relates to their purchase.
This makes it possible to exclude users who might not be interested, helping to foster a positive relationship with them. No one likes to received marketing emails that they have no interest in. With advanced segmentation, you can ensure your emails reach only the most interested recipients.
7. Emails Are a Useful Testing Ground
You can add new visuals and marketing messages to newsletters to try new ideas. A highly positive response from customers will let you know that you’re doing something right. This will also help you to save valuable funds when new campaigns don’t work. For instance, a new logo can be held back from your website if customers don’t like it. Testing new ideas with email marketing is much safer than steaming straight into them. Email marketing is alive and well.