A study in 2014 found that email marketing was responsible for more than a quarter of all ecommerce sales on Black Friday across all industries. That makes email marketing the most effective marketing channel used. That statistic was taken a couple of years [...]
The cannabis industry continues to grow as more states legalize the medical and recreational use of the drug. With numerous states likely to legalize in the upcoming November election, further industry growth is inevitable. With increased demand within the market comes increased supply, [...]
We recently discussed how to avoid the most common blunders in email marketing. This week, we’ll discuss now to boost your revenues through the use of cart abandonment messages to your customers. Why Send Cart Abandonment Messages? Online shoppers abandon their shopping cards [...]
It’s something we’ve all fallen victim to. Regardless of your level of experience in email marketing, mistakes do happen. After constructed a carefully crafted, persuasive message for your audience, one that you know will have a compelling effect, you hit send and wait [...]
Holiday promotions are now behind us, and many are now implementing their email marketing strategies for the year ahead. To be successful in this increasingly competitive space, you must identify the trends as they happen, and plan creative email campaigns to capture the [...]
Well over 100 billion emails are sent every hour, making it a more challenging job for marketers to put their message in front of their audience. The infographic from Madison Logic below outlines 10 best practices for getting your emails noticed. Surprisingly, the [...]
Email is the preferred method of communication for 72% of U.S. business, according to a recent study by MarketingSherpa. Like all marketing activities, it’s important to approach email with a planned strategy for grabbing the attention of your subscribers. Used properly, email has [...]
The holiday season is upon us. Christmas trees are proudly on display in windows, there is a crisp smell in the winter air, and every store you walk into has those nostalgic, festive classics on repeat. It’s my favorite time of the year. [...]
When it comes to writing emails, there are a number of core ingredients essential for success. Add the perfect blend of these elements and your email will be much more likely to be read. Today, emails fly around more than ever before. People [...]
The billions of terrible emails sent by lazy businesses have made life much tougher for the rest of us. I mean, how can you blame the people who delete emails in bulk after a momentary glance? This repetitive cycle only increases their skepticism, [...]
