Well over 100 billion emails are sent every hour, making it a more challenging job for marketers to put their message in front of their audience.

The infographic from Madison Logic below outlines 10 best practices for getting your emails noticed.

Surprisingly, the first rule listed includes details that punctuation is not necessary. It was also found that the use of capital letters boosts open rates.

Also, as detailed in our strategies for increasing open rates, personalization goes a long, long way. By simply including the recipient’s first name in the subject line, it was found that users are 22 percent more likely to open the email.

When it comes to the content of the email, it is important to keep it concise, and to avoid salely language. Make sure that your email has a clear message, consistent the the subject line. Your reader probably won’t have long to read your message, so make sure the benefit to them is immediately obvious. Give them a long paragraph to read through before understanding the purpose of your email, and you’ll likely lose their interest.

Find out more about the best-practices for getting your emails noticed in the following infographic, including calls to action, testing, and mobile design.

Email Marketing best practices

Published On: January 12th, 2016 / Categories: Resources /