You’re sitting in front of your laptop wishing you could focus on the daily activities of your business. Instead, you’re sitting there trying to figure out what you want to say in a newsletter to your mailing list. You know it’s important to build connections with your customers, but that doesn’t change how tough it can be to come up with newsletter ideas. Fortunately, help is at hand with the following ideas.
Announce Your Next Public Appearance
There are now multiple marijuana trade shows hosted in the US each year. And the chances are that some of the people on your mailing list will be attending some of them. Of course, this is provided that you have taken the time to build your mailing list. Anyhow, you should take the time to send out emails to announce where and when your public appearances are taking place. Encourage your readers to introduce themselves if they are in attendance.
Send Out Glowing
Modern businesses have to maintain active websites, and crucial within that process is to request testimonials from your customers. Periodically, throughout the year, you could send out a round-up of your most recent testimonials. You can take this as an opportunity to thank and name-drop your customers, while simultaneously selling the qualities of your business to prospective customers.
Create an Original Infographic
Commission an original infographic for your business and you can share it on your website plus social media platforms like Facebook, Twitter, and Pinterest. But what you should also do is send out the infographic to your email list, and don’t forget to explain that it was commissioned by your business. Get in touch with a graphic designer and you can share industry statistics with them to help come up with an idea.
Write a Monthly News Review
During each month, you should set aside a little time to record approximately 10 links to the most important news stories related to the marijuana industry. Write a few lines of analysis to outline your thoughts on each story and you will soon have a news review for your mailing list. You’re a professional within the industry, and they may well be interested to read what you have to say. Don’t forget that someone should proofread your email before sending.
Provide Snapshots from Your Business
For businesses with a few different employees, you can create updates every couple of months to explain how each person is doing. Take pictures from behind-the-scenes and you will likely be surprised by how willing people are to look at them. This is an under-used strategy and it will showcase your creativity.
Host Interviews and Share Them
Use your position to arrange interviews with fellow professionals from your industry. When conducting the interview, ensure that the interview is focused on questions that will interest the people on your email list. This will give your interviews the best chance of resonating with readers. The simplest approach is to film the interview and share a YouTube link. Write a few lines to introduce the interview and share important quotes before sending the email.