1. Get a Dedicated Account Manager
When you become a managed services client, you’ll be assigned a Dedicated Account Manager. This individual will be your sole point of content, and will learn every facet of your business, and will prepare an email marketing program designed specifically for your business and audience.
2. Let us know what you want to achieve from your emails
Your account manager will discuss your aims for your email marketing campaign with you to ensure we can put together a campaign that drives results. Do you want to let your audience know about your latest new product offering? Do you want to share your latest blog content to drive more traffic to your website? We can help you to formulate a bespoke campaign that helps you achieve your goals.
3. Decide on how often you want to email your audience
The final thing to determine is how often you want to email your audience, whether that’s weekly, bi-weekly or something else. Our email marketing specialists will advise on the best email frequency to achieve your specific goals.
4. Analyse and iterate
Once the email campaign is underway, we provide custom reporting that allows us to assess the effectiveness of your campaign, and to make any iterations as required to improve key metrics such as open rate and click-through rate.