HOW-TO GUIDE
Email Marketing for Cannabis Dispensaries
Unlock the potential of email marketing for dispensaries. From industry challenges to advanced strategies, this guide is your key to success.
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IN THIS GUIDE:
- Benefits of Email Marketing for Cannabis Dispensaries
- Types of Emails for Cannabis Dispensaries
- Email Automation for Cannabis Dispensaries
- Getting Started with Email Marketing for Cannabis Dispensaries
- Examples of Effective Email Campaigns for Cannabis Dispensaries
- Next Steps: Evaluating and Optimizing Your Email Marketing Strategy
Yo, listen up! If you’re running a cannabis dispensary and you’re not using email marketing, you’re leaving money on the table. Straight up. With all the tight regulations around cannabis advertising, email is your golden ticket. It’s your direct line to your customers, a way to build that relationship and drive those sales. This guide? It’s your blueprint. We’re diving deep into everything from getting started to pro-level email tactics that’ll help you crush it. Let’s get it!
What You’ll Find in This Guide:
- What benefits email marketing can offer your cannabis dispensary
- The types of emails your dispensary should be sending
- How to leverage email automation to nurture relationships at every step.
- How to get started with email marketing for your dispensary
- Real-world examples of successful email campaigns,
- How to continually improve email marketing performance over time
Benefits of Email Marketing for Cannabis Dispensaries
Email marketing is a powerhouse for cannabis dispensaries, and here’s why you need to jump on this train ASAP:
Boost customer loyalty and retention
First off, email marketing is your secret weapon for staying in your customers’ minds. Regular updates on new products, killer discounts, and the latest store news keep your brand fresh in their memory. Whether it’s the introduction of a new strain of cannabis flower, a limited-time offer on popular concentrates, or a spotlight on a new edible or topical, this steady flow of communication reminds them of the unique value you bring. Sharing detailed descriptions, usage tips, and customer testimonials about these products can make your emails even more engaging and informative.
This consistent engagement slashes the chances they’ll wander off to your competitors. By keeping them informed about the diverse range of products you offer—like potent concentrates, flavorful vape cartridges, and high-quality CBD oils—you cater to their specific needs and preferences. Regular email updates featuring product guides, exclusive discounts, and special events help ensure that your dispensary remains their go-to source for all things cannabis. You keep showing up in their inbox, you keep them coming back. Simple as that.
Increase customer lifetime value
But wait, there’s more! Email marketing doesn’t just reel them back in; it ups their spend over time. With smart, targeted promotions and personalized content, you can drive more frequent purchases and bigger basket sizes. Imagine sending out a blast about a limited-time offer on a hot product – bam, instant sales.
For example, feature a popular cannabis flower strain that’s just landed in your dispensary, or offer an exclusive deal on high-demand concentrates like wax or shatter. Personalized emails can highlight products based on past purchases, such as recommending a new vape cartridge to a customer who frequently buys vape products. Tailoring your promotions this way shows your customers that you understand their preferences, making them more likely to respond positively.
Or consider launching a loyalty program that keeps them coming back for more. Offer points for every purchase that can be redeemed for discounts on future buys, or provide exclusive access to new strains and products before they hit the shelves. This not only incentivizes repeat business but also builds a sense of community and exclusivity among your customers.
By leveraging the power of email marketing to deliver these targeted promotions and personalized experiences, you can significantly boost customer loyalty and lifetime value. It’s all about maximizing that lifetime value, baby!
Educate and engaging your audience
And don’t just sell – educate. Email is perfect for sharing valuable info about cannabis products and industry news. Use your platform to send out guides on different strains, detailing their unique effects, flavors, and best uses. Explain the benefits of CBD and other cannabinoids, the differences between sativa, indica, and hybrid strains, and how various consumption methods (like smoking, vaping, and edibles) can affect the experience.
Include educational content about how to choose the right products for different needs, such as pain relief, relaxation, or enhancing creativity. Share tips on how to use and store concentrates, the best ways to consume edibles safely, or the advantages of using topicals for localized relief. This type of content not only demystifies cannabis for your customers but also positions your dispensary as a knowledgeable and trustworthy source.
Plus, sharing stories about your dispensary’s community involvement or showcasing customer testimonials? That’s gold. Highlight your participation in local events, charity fundraisers, or educational seminars. Feature customer testimonials that rave about your products and service. This not only strengthens your brand’s ties with the community but also creates a deeper connection with your audience, showing that you care about more than just making a sale. It builds trust, loyalty, and a sense of belonging among your customers.
By combining educational content with community stories, you create a well-rounded email strategy that engages, informs, and bonds with your audience, making your dispensary their trusted source for all things cannabis.
Send personalized messaging at scale
Email marketing allows you to segment your audience and tailor messages to fit different customer groups. By leveraging data such as purchase history, product preferences, and engagement levels, you can create highly personalized email campaigns that resonate with each segment.
For first-time customers, send a welcome series that introduces them to your dispensary, highlights your best-selling products, and offers a discount on their first purchase. This not only sets a positive tone but also encourages them to make that initial buy.
For birthdays, send personalized emails with special discounts or exclusive offers. Tailor these offers based on their past purchases—for example, if they frequently buy flower strains, offer a discount on a premium strain or bundle it with a concentrate they might enjoy.
VIP customers who spend a significant amount or shop frequently can be rewarded with exclusive access to new products, limited-time offers, or special events. Consider creating a VIP club where members receive regular updates on the latest strains, concentrates, and edibles, along with personalized recommendations and early access to sales.
This level of personalization can significantly enhance customer experience and satisfaction. When customers feel valued and understood, they are more likely to remain loyal to your dispensary. Personalized emails show that you pay attention to their needs and preferences, making them more likely to open your emails and act on your offers. This not only boosts retention but also drives revenue by encouraging repeat purchases and higher spending.
By focusing on these personalized email strategies, you can build stronger relationships with your customers, making them feel like a valued part of your community and ensuring they keep coming back to your dispensary.
By focusing on these key areas, email marketing can transform the way cannabis dispensaries engage with their customers, offering a powerful blend of retention, revenue growth, and community engagement.
Types of Emails for Cannabis Dispensaries
For cannabis dispensaries, not all emails serve the same purpose. Diversifying the types of emails you send can enhance engagement and drive sales. Let’s explore the most effective email types for your dispensary:
Welcome Emails
When a customer signs up for your emails, a warm welcome can set the tone for your relationship. This initial touchpoint is crucial for making a lasting impression and setting expectations. Here’s how to craft an effective welcome email series:
- Introduction to Your Dispensary: Start with a friendly greeting and introduce your dispensary. Share a bit about your story, mission, and what makes your dispensary unique. Highlight your commitment to quality, customer service, and community involvement. This helps to build an emotional connection right from the start.
- What They Can Expect: Let your new subscribers know what they can expect from your emails. This could include updates on new cannabis flower strains, the latest concentrates, exclusive discounts, educational content about cannabis, and community news. Be clear about the value they will receive by staying subscribed.
- Special Offer: Encourage their first purchase with a special welcome offer. This could be a discount on their first purchase, a free sample, or a bonus item with their first order. For instance, “Get 20% off your first purchase of any cannabis flower or concentrate!” This incentive not only drives immediate sales but also makes new customers feel valued.
- Customer Testimonials and Social Proof: Include a fourth email that shares customer testimonials or press mentions to build credibility. Highlight positive experiences from other customers, showcasing your dispensary’s high-quality products and excellent service. This can help to build trust and reassure new subscribers that they’ve made a good choice.
- Visual Appeal: Use high-quality images and engaging visuals to make your welcome emails stand out. Show off your dispensary, popular products, and any special promotions visually. An appealing design can grab attention and make your emails more memorable.
- Call to Action: End each email with a clear call to action, whether it’s to visit your store, check out a featured product, or redeem their special offer. Make it easy for them to take the next step and start their journey with your dispensary.
By crafting a well-structured welcome series, you not only make a positive first impression but also lay the foundation for a strong, ongoing relationship with your customers. This initial engagement sets the stage for increased loyalty and repeat business.
Promotional Emails
Promotional emails are your go-to tool for driving sales and generating excitement around your products. Here’s how to make the most of them:
Highlight Current Promotions: Keep your customers in the loop about ongoing sales, special deals, and limited-time offers. Whether it’s a discount on popular cannabis flower strains, a BOGO deal on concentrates, or a weekend sale on edibles, make sure your promotions are front and center. Use eye-catching headlines and vibrant visuals to grab attention.
New Product Arrivals: Introduce your audience to new arrivals in your dispensary. Whether it’s a new strain of cannabis flower, a cutting-edge vape cartridge, or a unique CBD product, let your customers know what’s new and why they should be excited. Share detailed descriptions, usage tips, and benefits to educate and entice them.
Exclusive Discounts: Offer exclusive discounts to your email subscribers. This could be early access to a sale, a special discount code, or members-only deals. For example, “Get 15% off our new collection of concentrates – only for our email subscribers!” This makes your subscribers feel valued and gives them a reason to stay subscribed.
Create Urgency: The goal of promotional emails is to create urgency and motivate customers to act now. Use phrases like “Limited Time Offer,” “While Supplies Last,” or “Shop Now Before It’s Gone!” to instill a sense of urgency. A countdown timer in your email can also be a powerful tool to drive immediate action.
Clear Calls to Action: Ensure your emails have clear and compelling calls to action (CTAs). Whether it’s “Shop Now,” “Reserve Yours Today,” or “Get Your Discount,” your CTA should be prominent and easy to find. Make it straightforward for customers to know what to do next.
Enticing Visuals: Use high-quality images and engaging visuals to showcase your products. Include images of the cannabis flower, concentrates, edibles, or any other products you’re promoting. Visuals should highlight the product’s appeal and complement your promotional message.
Personalization: Personalize your promotional emails based on customer preferences and past purchases. For example, if a customer frequently buys vape products, send them a special offer on the latest vape cartridges. Personalized promotions make your emails more relevant and increase the likelihood of conversion.
Mobile-Friendly Design: Ensure your promotional emails are optimized for mobile devices. Many customers will open your emails on their phones, so a mobile-friendly design is crucial. Make sure your images load quickly, text is easy to read, and CTAs are easily clickable on smaller screens.
By focusing on these elements, your promotional emails will be more effective in driving sales and keeping your customers engaged. Remember, the key is to create urgency, offer value, and make it easy for customers to take action.
Educational Content
Educate your subscribers about cannabis. Providing valuable information not only helps your customers make informed decisions but also positions your dispensary as a knowledgeable and trustworthy source. Here’s how to make the most of educational emails:
- Cannabis Strain Guides: Create detailed guides on different cannabis strains. Explain the unique characteristics, effects, and benefits of each strain. For example, cover the differences between sativa, indica, and hybrid strains, and highlight popular strains available at your dispensary. This helps customers choose the right product for their needs, whether they’re looking for relaxation, pain relief, or an energy boost.
- Benefits of CBD and Other Cannabinoids: Educate your audience about the benefits of CBD and other cannabinoids. Discuss how CBD can help with anxiety, pain management, and sleep disorders, and explain the entourage effect of cannabinoids working together. This can demystify CBD products and encourage customers to explore different options available at your dispensary.
- Consumption Methods: Provide advice on various consumption methods, such as smoking, vaping, edibles, tinctures, and topicals. Explain the pros and cons of each method, how to use them safely, and what to expect in terms of onset and duration of effects. This information empowers customers to choose the method that best suits their lifestyle and preferences.
- Product Spotlights and Reviews: Feature in-depth spotlights on specific products, including cannabis flowers, concentrates, edibles, and topicals. Include detailed descriptions, usage tips, and customer reviews. Highlighting real customer experiences can build trust and provide social proof that reinforces the quality of your products.
- Cannabis Industry News: Keep your subscribers informed about the latest developments in the cannabis industry. Share news on legalization efforts, regulatory changes, and advancements in cannabis research. This positions your dispensary as a thought leader and shows that you are on top of industry trends.
- Health and Wellness: Discuss the potential health benefits of cannabis and how it can be incorporated into a wellness routine. Topics can include using cannabis for stress relief, enhancing physical activity, or supporting mental health. Providing scientifically-backed information can build credibility and trust with your audience.
- How-to Guides and Tutorials: Create step-by-step guides and tutorials on topics like growing cannabis at home, making your own edibles, or properly storing cannabis products. These practical tips can engage your audience and provide them with valuable skills and knowledge.
- Community Involvement and Stories: Share stories about your dispensary’s involvement in the community, such as sponsoring local events, participating in charity fundraisers, or hosting educational seminars. Showcasing your commitment to the community helps build a positive brand image and strengthens customer loyalty.
By consistently providing educational content, you not only demystify cannabis for your customers but also build a loyal and informed customer base. Educational emails demonstrate your expertise and commitment to customer well-being, fostering trust and long-term engagement.
Community News and Events
Sharing news about your dispensary’s participation in local events or community projects fosters a sense of belonging among your customers and shows that your business cares about more than just sales. Highlight your involvement in local events, community projects, and collaborations with local businesses. Invite subscribers to join in and promote in-store events like educational seminars and product launches. Celebrate milestones and anniversaries to strengthen customer loyalty and encourage offline engagement with your brand.
Product Spotlights
Dedicate emails to showcase specific products. These spotlights can introduce customers to products they haven’t tried yet, potentially expanding their interests and purchases. Here’s how to make your product spotlight emails effective:
- Detailed Descriptions: Provide in-depth descriptions of the featured product. Explain its unique features, benefits, and any special qualities that set it apart. Whether it’s a new cannabis flower strain, a potent concentrate, or an innovative edible, give your customers all the information they need to understand why this product is worth trying.
- Usage Tips: Include practical tips on how to use the product. For cannabis flower, you might share the best methods for grinding and rolling. For concentrates, offer advice on dabbing techniques or compatible vaporizers. For edibles, provide dosage guidance and expected effects. These tips help customers get the most out of their purchase.
- Customer Reviews: Share authentic customer reviews and testimonials. Highlight positive experiences and feedback from other customers who have tried the product. This social proof can build trust and encourage others to give the product a try.
- High-Quality Visuals: Use high-quality images and engaging visuals to showcase the product. Include photos from different angles, close-ups, and even short videos demonstrating the product in use. Visual appeal can capture attention and make the product more enticing.
- Special Offers: Consider offering a special promotion or discount on the featured product. This can create a sense of urgency and incentivize immediate purchases. For example, “Get 10% off this week only!” or “Buy one, get one 50% off!”
- Call to Action: End with a clear and compelling call to action. Encourage your customers to “Shop Now,” “Learn More,” or “Add to Cart.” Make it easy for them to take the next step and purchase the featured product.
By dedicating emails to specific product spotlights, you provide valuable information that can help customers make informed decisions, discover new favorites, and enhance their overall experience with your dispensary.
Each of these email types serves a unique purpose in maintaining a strong, engaging relationship with your customers. By mixing these into your email marketing strategy, you can keep your audience informed, interested, and eager to visit your dispensary.
Email Automation for Cannabis Dispensaries
Email automation isn’t just about sending messages—it’s about creating a personalized and timely journey for your customers. For cannabis dispensaries, this means nurturing relationships at every step, from the first welcome to celebrating milestones and re-engaging those who’ve drifted. Here’s how to deepen the impact of your automated email strategies:
Welcome Series for New Subscribers
Kick things off with a warm welcome when a customer signs up for your emails. Introduce your dispensary, highlight what makes your products unique—be it your high-quality cannabis flower, potent concentrates, or innovative edibles—and offer a special discount on their first purchase. Follow up with emails sharing customer testimonials, press mentions, and guides on how to choose the right cannabis products to build credibility and create a positive first impression.
Post-Purchase Follow-Ups
After a customer makes a purchase, tailor your follow-up emails to reflect their purchase. For example, if they bought a new strain of cannabis flower, send a thank-you email followed by tips on the best consumption methods and storage advice. Include invitations to engage with your brand on social media, and provide updates on upcoming products similar to their purchase. Finally, ask for feedback or a review, emphasizing how their input helps you improve and cater to their needs.
Birthday and Anniversary Emails
Personalize emails for birthdays and purchase anniversaries with special discounts or exclusive offers. Tailor these offers based on their purchase history, such as a discount on their favorite strain or a new product they might like. Include a personal message from the dispensary owner or manager to add a special touch, making the customer feel truly valued.
Re-engagement Campaigns
For customers who haven’t visited in a while, send personalized emails with special offers to reignite their interest. Acknowledge their absence and express genuine interest in their feedback. Highlight new products, changes, or improvements made based on customer suggestions. Offer an exclusive “welcome back” discount or loyalty points to incentivize a return visit.
Educational Series: Establishing Expertise
Develop a series of educational emails that gradually build up a customer’s knowledge about cannabis. Start with basics like the differences between sativa, indica, and hybrid strains, and advance to more complex topics like the benefits of various cannabinoids and terpenes. Use customer data to segment your audience based on their experience level—beginners, intermediates, and connoisseurs—and tailor the content accordingly. Include quizzes, interactive content, or videos to make learning engaging and enjoyable.
By enriching your automated email flows with these strategies, you not only boost engagement and loyalty but also position your dispensary as a leader in customer experience and education in the cannabis industry.
Getting Started with Email Marketing for Cannabis Dispensaries
Diving into email marketing can significantly impact your cannabis dispensary’s growth and customer relationships. Here’s how to launch your email marketing efforts effectively:
1. Choosing an Email Service Provider (ESP)
Selecting the right ESP is crucial for managing your campaigns efficiently. Look for providers that offer automation features, easy-to-use design tools, and robust analytics. Consider ESPs known for good deliverability rates and compliance with marketing regulations, especially those relevant to the cannabis industry.
At Reefer Mail, we help our clients to choose the best email service provider for your specific needs. The truth is, there are numerous good ESPs and each has its own values and drawbacks. Is it more important to get detailed analytics on your campaigns, or to be able to send emails to a huge email list at a reasonable cost? We help you decide.
Building Your Email List
Start by encouraging your customers to sign up for your emails, both in-store and online. Use sign-up incentives like discounts or access to exclusive content. Always ensure you’re obtaining consent to comply with privacy laws and build trust with your audience.
Segmenting Your Audience
Not all customers are the same. Segment your email list based on factors like purchase history, product preferences, and engagement level. This allows you to tailor your communications and send more relevant, personalized emails.
Creating Your First Campaign
Begin with a goal in mind, whether it’s promoting a new product, sharing educational content, or announcing an event. Use a mix of compelling images, concise text, and a clear call to action. Keep your design mobile-friendly, as many users will view your emails on their phones.
Design and Copywriting
Your emails should reflect your dispensary’s brand identity. Use a consistent color scheme, logo placement, and tone of voice. Write copy that’s engaging and to the point, focusing on the value for your customers. Test different headlines and calls to action to see what resonates best.
Implementing Email Automation
Set up basic automation workflows like welcome series, birthday emails, and re-engagement campaigns. Use the data you gather from customer interactions to refine these automations over time, making them more personalized and effective.
Measuring Success
Track key metrics such as open rates, click-through rates, and conversion rates to gauge the effectiveness of your campaigns. Use this data to make informed decisions about future emails, continually optimizing for better results.
By following these steps, your cannabis dispensary can establish a solid foundation in email marketing, fostering stronger customer connections and driving growth. Remember, the key to success is consistency, personalization, and always striving to provide value to your subscribers.
Examples of Effective Email Campaigns for Cannabis Dispensaries
To bring your email marketing strategy to life, it’s helpful to look at successful examples. Here are some real-world campaigns that cannabis dispensaries can draw inspiration from:
Product Spotlight: Limited-Edition Strains
Imagine an email that highlights a new, limited-edition strain available at your dispensary. The email includes high-quality images of the product, a detailed description of its unique features, and customer testimonials praising its quality. A clear call to action (“Reserve Yours Now!”) encourages immediate action, leveraging the scarcity to drive sales.
Educational Series: Understanding Terpenes
A multi-part email series that educates subscribers about terpenes in cannabis can significantly engage your audience. Each email focuses on a different terpene, explaining its effects, flavors, and which strains it’s found in. This series positions your dispensary as a knowledgeable source and helps customers make more informed purchasing decisions.
Community Involvement: Local Events Sponsorship
An email campaign showcasing your dispensary’s involvement in local community events, such as charity fundraisers or cannabis education seminars, can build a positive brand image. Including photos from past events, upcoming event details, and invitations for customers to join demonstrates your commitment to the community and encourages direct engagement.
Customer Loyalty Program Announcement
Launch a loyalty program with an email explaining the benefits and sign-up process. Highlight exclusive perks, such as members-only discounts, early access to new products, and points for every purchase that can be redeemed for rewards. This type of email encourages sign-ups and repeat business by offering tangible value to your customers.
Re-engagement Campaign: “We Miss You”
For customers who haven’t visited in a while, a personalized email with a special offer can reignite interest. Use data to personalize the message, referencing products they’ve purchased in the past or offering discounts on their favorite categories. A message like, “We miss you! Here’s 20% off your next visit to show how much we care,” can make customers feel valued and more likely to return.
These examples illustrate the power of targeted, well-crafted email campaigns in engaging customers, educating them about your products, and building a community around your dispensary. By adapting these strategies to fit your brand and audience, you can create compelling email content that drives loyalty and sales.
Next Steps: Evaluating and Optimizing Your Email Marketing Strategy
Once your cannabis dispensary has initiated its email marketing campaigns, the journey doesn’t stop there. Continuous evaluation and optimization are key to maximizing the impact of your efforts. Here’s how to keep refining your strategy:
Analyzing Campaign Performance
Regularly review the performance metrics of your email campaigns, such as open rates, click-through rates, and conversion rates. Look for patterns in what content resonates with your audience and which emails drive the most action. This analysis can guide your future content creation and campaign planning.
Segmenting Your Audience Further
As you gather more data on your subscribers, consider segmenting your email list even more finely. This could mean creating sub-groups based on geographic location, purchase frequency, or specific product interests. Tailored emails to these segments can boost engagement and conversions by delivering highly relevant content.
A/B Testing
Experiment with different elements of your emails, such as subject lines, email designs, call-to-action buttons, and send times. A/B testing, where you send two variations of an email to see which performs better, can reveal valuable insights into your audience’s preferences and help refine your email strategy.
Gathering Subscriber Feedback
Don’t hesitate to directly ask your subscribers for feedback on your emails. You can do this through surveys embedded in your emails or by inviting replies to your messages. This feedback can offer direct insights into what your audience values and how you can better meet their needs.
Staying Up-to-Date with Email Marketing Trends
The digital marketing landscape is always evolving, and staying informed about the latest email marketing trends is crucial. This could involve adopting new technologies, like AI-driven personalization, or adjusting your strategy in response to changes in consumer behavior and privacy regulations.
Training and Resources
Consider investing in training for your team or seeking out resources that can help you improve your email marketing skills. This could include online courses, webinars, or consulting with email marketing experts. Keeping your skills sharp ensures your campaigns remain effective and innovative.
By taking these steps, your dispensary will not only maintain a dynamic and responsive email marketing strategy but will also continue to build deeper relationships with your customers, driving both loyalty and sales in the competitive cannabis market.
And if you ever need a helping hand, Reefer Mail has been doing this for businesses in the cannabis industry for 20 years. We’re here to help you make all the advice in this article a reality.
Grow Your Business With Reefer Mail
Reefer Mail is an email marketing service dedicated to the cannabis industry. Get in touch to learn how we can grow your business.
Email Marketing Tips for Marijuana Dispensaries
Email marketing is the lifeline for marijuana dispensaries to survive in this competitive cannabis industry. Unfortunately, most brands are struggling to get good results from their email marketing campaigns.
What if most of your clients or leads replied to your emails? What if they opened and read your messages and then responded to your CTAs? We’ll go on to outline some simple ways to leverage email marketing to get some pretty darn impressive results.
1. Build A List
Before you can start an email marketing campaign, you need to build a list of subscribers. Take time to think about what your audience would like to read from your emails and then use this to build your list.
There are several ways to develop your list of subscribers. For example, you can generate leads from your website by using a gift or special offer to lure website visitors into subscribing. You can also use a sign-up box on the pages of your website or use social media to ask your followers to subscribe.
2. Know Your Audience and Their Goals
Who are you sending your email to? What kind of content do they want to receive? Are they interested in exclusive offers, news, blog posts, or business updates?
Understanding your audience and their needs will help you define the aim of your marketing campaign and align it with your marketing strategy. Also, understanding the purpose of your campaign makes it easier to measure your progress along the way.
3. Segment Your Audience
Once you have researched your audience and know what they want to receive, it’s time to divide them into specific groups. Not all your subscribers will want to hear the same thing. Segmenting them into groups allows you to customize emails so they’re highly relevant to the recipient, regardless of the stage they are at in the customer buying cycle.
When your subscribers receive customized emails, they are less likely to unsubscribe, and more likely to respond.
4. Be Personal
Personalize your emails for every individual subscriber. Write as if you are addressing them personally. Use their first name and speak directly to them, just like you would do if you were talking to them face-to-face. When signing off, use your personal name rather than your corporate name. This makes the email look like it came from a person.
You can even go as far as using the customer’s past purchase data while drafting the email so that it becomes more engaging to them. Sending emails that relate to your subscriber’s interests goes a long way in motivating them to open the email and interact with your content.
5. Write Valuable Content
Craft enticing subject lines for your emails. This is the first point of interaction; miss the chance to capture their attention, and all your effort will go down the drain.
Any content you put in your email newsletter should offer value to your readers. Ask yourself why your audience should open your email. How will your newsletter improve their life?
Ensure that your content is entertaining, informative, inspiring, useful, helpful or educational, and it should convince the user to take action.
And speaking of convincing readers to take action…
6. Always Include a CTA
One of the biggest mistakes marijuana brands make is not having a clearly defined call to action (CTA). If a reader looks at your email and they can’t determine what they are expected to do within five seconds, chances are they will delete your email.
Whether the action is to purchase some marijuana product, sign up for a trial, or fill out a form, be aware of what the primary aim of the email is and what you want your audience to do. Then, add a clear call to action to direct users to a product page or other landing page.
7. Optimize for Mobile
Most cannabis customers will be reading your emails from a mobile device. You therefore need to optimize your emails for mobile.
All your emails should be mobile-friendly. They should have a responsive design, and the content should be easy to read and engaging. Ensure that your content fits all screen sizes.