An HTML email will let you combine images, colors, and text for superior visual to text-based emails. Visual impact is an obvious benefit of HTML emails, but a more important one is that plain text emails cannot be tracked for an open rate. Therefore, you will have a limited ability to determine the success rate of your campaign.
There’s no need to worry about your first email campaign. Email marketing is now more accessible than ever thanks to the various platforms and tools at your disposal. But before rushing to click the send button, you need to check out our expert advice for masterminding your first email marketing campaign.
Any business can launch an email marketing campaign, but success will be limited to those that master the basics. You cannot avoid these email marketing best practices if you want your campaigns to deliver results.
Email marketing has been and will continue to be one of the most popular and effective marketing tools online. The reason for that is simple, it works!
Although email marketing looks quite simple, it can be a tricky strategy, especially if you are doing it for the first time. That is why we have created a handy guide to get you started.