I’ve got some interesting statistics here that could lead you to reshape your marketing priorities. Econsultancy recently published their 10th Annual Email Marketing Industry Census, and things are looking positive. The report is probably longer than you want to read (over 80 pages [...]
Email continues to provide the most effective method of marketing. Not only that, research has shown that it’s one of the least difficult to execute. However, as with any channel of communication, email marketing does not come without its share of obstacles. It [...]
A study in 2014 found that email marketing was responsible for more than a quarter of all ecommerce sales on Black Friday across all industries. That makes email marketing the most effective marketing channel used. That statistic was taken a couple of years [...]
If you read through various studies on the same marketing topic, you will almost certainly find some inconsistencies in the results, but those differences are often nuanced. As an example, look at the wealth of information researching the adoption of ad-blocking software. The [...]
The cannabis industry continues to grow as more states legalize the medical and recreational use of the drug. With numerous states likely to legalize in the upcoming November election, further industry growth is inevitable. With increased demand within the market comes increased supply, [...]
We recently discussed how to avoid the most common blunders in email marketing. This week, we’ll discuss now to boost your revenues through the use of cart abandonment messages to your customers. Why Send Cart Abandonment Messages? Online shoppers abandon their shopping cards [...]
It’s something we’ve all fallen victim to. Regardless of your level of experience in email marketing, mistakes do happen. After constructed a carefully crafted, persuasive message for your audience, one that you know will have a compelling effect, you hit send and wait [...]
Holiday promotions are now behind us, and many are now implementing their email marketing strategies for the year ahead. To be successful in this increasingly competitive space, you must identify the trends as they happen, and plan creative email campaigns to capture the [...]
Well over 100 billion emails are sent every hour, making it a more challenging job for marketers to put their message in front of their audience. The infographic from Madison Logic below outlines 10 best practices for getting your emails noticed. Surprisingly, the [...]
Email is the preferred method of communication for 72% of U.S. business, according to a recent study by MarketingSherpa. Like all marketing activities, it’s important to approach email with a planned strategy for grabbing the attention of your subscribers. Used properly, email has [...]
