Marketing your cannabis brand to reach more customers and possibly make more sales can sometimes end up boring a large hole in your pocket. However, there are many marketing techniques you can use that won’t blow your marketing budget. Here are seven inexpensive [...]
If you’re in the B2B cannabis space, email marketing is still one of the best options to promote your business. While getting businesses to make a buying decision may not be a walk in the park, when done right, you can generate massive [...]
If you run a marijuana-related business, perhaps you already know that the cannabis industry faces numerous restrictions when trying to market their products and services. Let’s dig in. The woes First, you can only advertise using media whose audience is purely made up [...]
Drip campaigns have long been a reliable strategy for customer acquisition for every cannabis brand. The best thing about this form of marketing is that you can set it and forget about it; therefore, saving you time and money. If you are new [...]
Despite the many emails that individuals receive every day, studies indicate that 91 percent of people wouldn’t mind a promotional email from brands they do business with. This is good news to any cannabis license holder, considering that it’s extremely difficult to sell [...]
It’s no secret that most cannabis and marijuana-related businesses use at least one common form of automation: automated email campaigns. While this is the easiest way to nurture and engage your leads, there’s just too much noise in the world of automated email [...]
Open your email inbox any day of the working week, and you will likely be faced with a plethora of emails that you do not recall subscribing to. Depending on your mood, these emails might be instantly deleted, marked as ‘junk’, or replied [...]
A study in 2014 found that email marketing was responsible for more than a quarter of all ecommerce sales on Black Friday across all industries. That makes email marketing the most effective marketing channel used. That statistic was taken a couple of years [...]
Is your business always looking for better ways to reach out to customers old and new? Does your team strive to keep up to date with all the latest methods available to us? The answer to each of these questions should be yes. [...]
I’ve got some interesting statistics here that could lead you to reshape your marketing priorities. Econsultancy recently published their 10th Annual Email Marketing Industry Census, and things are looking positive. The report is probably longer than you want to read (over 80 pages [...]
